Promoting Healthy Food Culture and Trade Exchange in the Mediterranean
Promoting Healthy Food Culture and Trade Exchange in the Mediterranean
Second Edition, 2027
Second Edition, 2027
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History of the Mediterranean Diet
The Mediterranean Diet – from the Greek word díaita, lifestyle – is a social practice based on the set of skills, practices and traditions ranging from the landscape to the cuisine, which in the countries of the Mediterranean culture
First publicized in 1975 by the American biologist Ancel Keys and his wife, chemist Margaret Keys, who was the first to notice the relationship between the low incidence of cardiovascular disease in some traditional Mediterranean communities and their specific dietary habits
These events become the receptacle of gestures of mutual recognition, hospitality, neighborliness, intergenerational transmission and intercultural dialogue. This is how among these communities a feeling of rebuilding identity, of belonging, and of continuity, allowing them to recognize this element as an essential part of their shared intangible cultural heritage.
The Mediterranean diet has gained global recognition for its health benefits and cultural significance. NOW, The Mediterranean Diet is one of the most relevant contributions to environmental preservation and the prevention of climate change, a model of sustainable agriculture and healthy eating.
Food Expo
Organize an exhibition that showcases a diverse range of food products from various Mediterranean countries. This exhibition will provide a unique opportunity for participants to explore and experience the rich culinary heritage of the region. It will also serve as a platform for producers, exporters, and importers to establish connections, promote trade exchange, and explore potential business collaborations.
Cultural Activities
Complementing the food products exhibition, cultural activities such as cooking demonstrations, traditional music performances, and cultural displays will be organized. These activities will enhance participants' understanding and appreciation of the Mediterranean food culture, reinforcing the importance of preserving culinary traditions.
Conference
Conduct a conference featuring renowned experts in the field of nutrition and dietetics. The conference will focus on presenting the latest research on the health benefits and scientific aspects of the Mediterranean diet. Topics may include its impact on cardiovascular health, diabetes prevention, weight management, and mental well-being. The conference will serve as a platform for knowledge exchange, encouraging dialogue and collaboration among researchers, healthcare professionals, and policymakers.
Farmers Market
Farmers markets have been a longstanding business tradition dating back to ancient times. Some of the earliest documented instances of farmers markets originate from Egypt over 5,000 years ago, where individuals in this region would sell their goods and agricultural products along the Nile River to passing travelers.
Throughout history, farmers markets have maintained a focus on providing fresh, locally grown produce, artisanal goods, and facilitating direct interactions between farmers and consumers. These markets have played a pivotal role in advancing sustainable agriculture, bolstering small-scale farmers, and nurturing a sense of community.
In recent generations, there has been a notable shift towards prioritizing health as a lifestyle choice, leading to an increased awareness among consumers. Many shoppers have turned to local markets as a reliable source of organic, pesticide-free produce. Consequently, the launch of the first Farmers Market in Egypt offers farmers a direct avenue to sell their products, eliminating intermediaries and ensuring equitable pricing for their merchandise.
The international collaboration underscores the significance of advancing sustainable agriculture and backing local farmers. Leveraging their expertise and resources will be pivotal in guaranteeing the success of the Farmers Market in Egypt and establishing a replicable model in other regions.
This endeavor signifies a momentous achievement in promoting sustainable agriculture and providing support to local farmers in Egypt.
Strengthened trade exchange and collaboration among Mediterranean countries, supporting economic growth and regional cooperation.
Top Speakers
Top Speakers
Ahmed Elwakeel
Ahmed Elwakeel
Federation of Mediterranean Chambers of Commerce
Federation of Mediterranean Chambers of Commerce
Alaa Ezz
Alaa Ezz
CEEBA
CEEBA
Tarek Elhoby
Tarek Elhoby
National Food Safety Authority
Ashraf I. Elgazayrli
Ashraf I. Elgazayrli
Chamber of Food Industries
The Venue
The Venue
Bibliotheca Alexandrina
Bibliotheca Alexandrina
Al Azaritah WA Ash Shatebi, Bab Sharqi, Alexandria Governorate 21526
Al Azaritah WA Ash Shatebi, Bab Sharqi, Alexandria Governorate 21526
The exhibition will be held in the Public Plaza in front of the Bibliotheca Alexandrina, which is known as the Plaza of Civilizations, covers 45,000 m², the Plaza includes some art collections, statues and it has been decorated with twelve olive trees, as a powerful symbol of peace
The Plaza of Civilizations overlooks upon the Eastern harbor of the Mediterranean Sea, opening up to the vast horizons of the world
Let us know if you'll be attending!
Let us know if you'll be attending!
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